Fractional sales leadership means I work as an embedded member of your leadership team, not as an outside advisor. I take direct ownership of sales strategy, pipeline development, and revenue outcomes. Unlike consultants who deliver recommendations, I roll up my sleeves and do the work: leading sales calls, coaching your team, refining processes, and driving execution. You're not paying for advice, you're paying for results.

Fractional leadership makes sense when: • Your revenue is between $5M-$50M and a $300K+ full-time VP feels premature or unsustainable • Growth has stalled and you need experienced leadership now, not in 6 months after onboarding • You're navigating a transition (new market, channel shift, founder exit from sales) and need expertise without long-term commitment • You want enterprise-grade leadership at a fraction of the cost—typically 60-70% less than full-time.

Results vary by engagement, but common outcomes include: • Improved forecast accuracy and pipeline visibility within 60-90 days • Clearer sales stages, accountability structures, and performance metrics • Stronger alignment between sales, marketing, and operations • Increased revenue without adding headcount or pressure • Leadership confidence in knowing what's working and what to fix next The focus is always on creating systems that outlast the engagement.

Engagements are flexible and designed around your needs: • Fractional Leadership (Ongoing): Typically 2-3 days per week embedded with your team, attending leadership meetings, coaching reps, and driving execution. • Targeted Engagements (Project-Based): 4-12 week focused projects on specific growth constraints (positioning, channels, sales process). • Strategic Diagnostics (Short-Term): 2-4 week intensive assessment to clarify priorities and create an actionable roadmap. All engagements include regular check-ins, accountability frameworks, and measurable outcomes.

I primarily work with mid-market B2B companies in: • Industrial, manufacturing, and distribution (multi-channel, distributor-led, engineered products) • Technology, SaaS, and B2B services (founder-led sales teams scaling into structured processes) • Specialized and channel-driven businesses (agent/rep models, automotive, mobility, foodservice supply) The common thread: complex sales environments where execution discipline drives growth.

Both. Most engagements are hybrid—some on-site time for relationship building and team workshops, combined with remote work for ongoing execution, coaching, and strategic planning. The model is designed for efficiency without sacrificing impact.

I can typically start within 1-2 weeks. Onboarding includes: • Leadership interviews to understand the business, team dynamics, and constraints • Sales process audit and pipeline review • Quick-win identification (what can we fix now to create momentum) • 30-60-90 day roadmap aligned with your priorities Unlike full-time hires, there's no 6-month ramp. I'm built to diagnose fast and drive results immediately.

I work best with mid-market B2B companies generating $5M-$75M in annual revenue. These organizations have outgrown founder-led sales but aren't yet large enough to justify multiple layers of executive leadership. They need experienced, hands-on leadership to create structure, clarity, and momentum.

• Fractional Leadership: 6-18 months (with most clients extending beyond the initial term) • Targeted Engagements: 2-4 months • Strategic Diagnostics: 2-4 weeks Many clients start with a diagnostic or targeted engagement and transition into ongoing fractional leadership once they see the value.

If any of these sound familiar, we should talk: • "We're doing a lot but not gaining traction." • "Our pipeline is full, but forecasts are always wrong." • "Sales and marketing don't speak the same language." • "I'm still the one closing most of our deals." • "We've tried everything, but nothing's sticking." The best fit is leadership teams ready to face what's actually broken—and do the work to fix it.